A new Peñín for ‘Disfrutones’

Peñín has a brand new look, not only in terms of image, but also with important changes that show a digital vocation in this new stage, and the aim of establishing a strong link with the end consumer.

The new Peñín website shows the essence of all these changes that are coming to light today. The main novelty in Peñín is that access to the website and its contents will have two levels, Free and Premium, and in each of them there will be three types of segmentation: consumer, professional and wineries. This segmentation allows us to offer different tools and utilities to each type of user.

Disfrutón (End consumer): all consumers who so wish can subscribe free of charge to the Peñín Guide, have access to the latest Peñín Guide published and consult wines, distillates and vermouths free of charge. Each user will be able to generate and share their own wine lists with other friends (those wines they have liked the most, those tasted in the last year, those yet to be tasted, etc.).

Professional: accredited professionals will have access not only to all the free consultation tools available to the end consumer, but also to the Peñín trade fairs and the registration tools for each of their events.

Producers: wineries and distilleries can access their profile, consult the tasting calendar and register their products for subsequent evaluation by our tasting team.

If the free access allows users to check the scores of the latest Peñín Guides published during the year (distillates, vermouth and wines) at no cost, the Premium account will allow users to access all the tastings of the Peñín Guide since 2012, and also the latest tastings carried out by the team throughout the year, so that they will be the first to have this information, long before the Peñín Guide is officially published in its book format.

First Map of Wine Bars in Spain

In this new stage, Peñín has wanted to strengthen ties with wine in bars and restaurants, havens where wine lovers can enjoy and share. For this reason, a Bar Map with geolocation has been created, a tool that allows users to find the best places to enjoy a good wine.

In it, each establishment has its own space where it shows its wine list and a rating based on the variety of wines on offer.

In addition, the Peñín team has prepared new sections that will be updated weekly: Wines with..., where important personalities from the world of gastronomy, music, cinema, fashion or sport discover their most enjoyable disfrutón side; The Wine of the Week, which will show a special wine to help users in their next purchases; The Bar of the Week, where curiosities of the best establishments of the Bar Map will be shown; and Recipes with wine, so that the cooks of the house can prepare dishes where wine plays a leading role. The offer will soon be completed with a new section dedicated to Wine Tourism.

This marks the start of anew, more disfrutón and entertaining stage in Peñín, which will allowreaders to travel through this sensory universe in a carefree way.